October 1, 2026 · Team HG
Martiniplaza Monday, October 5, will be entirely dedicated to the hospitality industry, guest service, and craftsmanship. During Horeca Xperience, over 2,500 hospitality professionals will gather to discover new products, gain inspiration, meet suppliers, and experience live trade competitions. More than 70 exhibitors will present themselves at the Groningen hospitality trade fair.
Horeca Xperience focuses on hospitality entrepreneurs, employees, and other professionals from the Northern Netherlands. From food and beverages to equipment, training, personnel, and sustainability: a large part of the industry comes together on the exhibition floor. The focus is primarily on experiencing, tasting, and discovering.
As a premium partner, Bidfood is going all out this year with its own presentation and various food concepts. Visitors will be introduced to Novitalia, Diversi Foods, Remia, Veltman Vis, Jordy’s Keuken, The Butcher Bar, Asian and chicken concepts, AB InBev, and Laziz, among others. Additionally, dozens of other suppliers, producers, and brands are presenting their latest products and concepts for the hospitality industry spread across the exhibition floor.
Live craftsmanship also takes center stage. During Klaar Af Kook, chefs from Groningen, Friesland, and Drenthe compete against each other for the title of Best Chef of the Northern Netherlands. Additionally, the Northern Netherlands Barista Championships take place, featuring, among other things, a free Latte Art workshop by two-time Dutch champion Kaspar Tammjärv. At the KHN Tap Competitions Groningen, hospitality staff demonstrate who best masters tapping, pouring, presenting, and hospitable serving.
New is the Lokaal Plein, an initiative of the ESNN Foundation and Horeca Xperience. Local producers, makers, and distributors showcase here what the Northern Netherlands has to offer the hospitality industry. From bread, potatoes, and meat to honey, oysters, juices, and lemonades: visitors can taste, meet the makers, and establish new business contacts directly.
In addition, the future of the industry takes center stage at the Horeca Heldenplein. Organizations in the fields of work, learning, and development showcase the opportunities available here for hospitality employees and entrepreneurs.
Horeca Xperience takes place on Monday, October 5, from 12:00 to 20:00 at Martiniplaza Groningen.
More information and program: https://hoxp.nl/
Tickets: https://hoxp.nl/tickets/
